WhiteBIT will be sponsoring El Futbol Club Barcelona‘s shirt sleeve. The cryptocurrency company sees this as a perfect opportunity to get their brand out there to the massive fan base of the Spanish club.
CRYPTOCURRENCY COMPANY WHITEBIT WILL MAKE PIBLICITY ON THE SLEEVE OF THE FC BARCELONA JERSEY
Since FC Barcelona president Laporta announced that the club was looking for a new sponsor for the shirt sleeve, there have been many rumors about which brand would take over the space. Finally, and after several months of negotiations, the club has reached an agreement with the cryptographic company WhiteBIT, which will be the new ‘official sponsor’ of the Barça shirt.
WhiteBIT is a cryptocurrency company founded in 2017, based in Estonia. Through its platform, users can buy, sell and store cryptocurrencies securely. The company has quickly become one of the leading cryptocurrency brokers worldwide, and now lands at Camp Nou to become the official shirt sponsor of FC Barcelona.
The agreement, which will last for three seasons, represents a significant income for the club, which according to some media reports could exceed €4 million per year. WhiteBIT will be the brand that will appear on the sleeve of the Barcelona shirt in all league and Champions League matches, starting next season.
The news has been well received by Barça fans, who see this agreement as an opportunity for the club to get closer to new technologies and position itself as an avant-garde entity. In fact, FC Barcelona is not the first soccer club to partner with a cryptocurrency company, as Atlético de Madrid announced a few months ago an agreement with payment platform UTRUST.
However, the agreement with WhiteBIT has not been without controversy, as the crypto company is not well known in Spain and some sectors have pointed to it as a possible scam. Laporta wanted to make it clear that the club has carried out an exhaustive investigation into the company and that they are convinced that it is a serious and trustworthy brand.
In any case, FC Barcelona and WhiteBIT have started a new stage together and the club hopes that this partnership will contribute to remain a reference in the world of soccer.
HOW ARE CRYPTO COMPANIES ENTERING THE WORLD OF SOCCER?
The crypto industry is gaining more and more traction with each day that passes. And it’s no surprise that crypto companies are looking to enter the world of soccer. After all, soccer is the most popular sport in the world, with an estimated 3.5 billion fans. And with the global crypto market expected to reach $1 trillion this year, there’s a lot of money to be made in the industry.
So how are crypto companies entering the world of soccer? Let’s take a look.
One of the most well-known crypto companies in the world, blockchain platform Ripple, has partnered with European soccer giant FC Barcelona. The partnership will see the two companies work together on a number of initiatives, including a new digital fan token called “Barça Fan Token”. The token will be available on the popular cryptocurrency exchange Binance later this year and will allow fans to vote on certain club decisions, such as which players should start matches.
Ripple is also working with other soccer clubs, including Brazilian team Sao Paulo FC and Italian side AC Milan. The company has even partnered with the governing body of world soccer, FIFA, to help promote the use of blockchain technology in the sport.
Another crypto company making waves in the soccer world is SportyFi, a decentralized platform that allows sports fans to invest in the athletes of their choice. The company has partnered with a number of well-known soccer clubs, including Juventus, West Ham United, and AS Monaco.
SportyFi is also working with a number of up-and-coming soccer stars, such as Belgian striker Romelu Lukaku and French midfielder Paul Pogba. The company’s ultimate goal is to help young athletes achieve their dreams by providing them with the financial backing they need to reach the top of their game.
So there you have it, a quick look at how some crypto companies are entering the world of soccer. With the industry expected to grow even further in the years to come, we can only expect to see more and more crypto companies getting involved in the beautiful game.